Diadermine High Tolerance

Diadermine High Tolerance

More than 30 percent of all women in Europe have delicate or sensitive skin. Diadermine High Tolerance is one of the first lines of care products developed specifically for this target group in collaboration with the dermatological clinic of the Charité Hospital in Berlin, Germany, and the European Centre for Allergy Research Foundation (ECARF). They contain ingredients that are especially skin-compatible, soothing, and moisturizing, and that contain no dyes or preservatives. The line includes cleansing and care products. This innovation permits us to offer highly efficacious products to consumers with sensitive skin. www.diadermine.de

Taft Power V12 Speed Gel

Taft Power V12 Speed Gel

The innovative formulation of Taft Power V12 Speed Gel contains 15 percent less polymers than our standard hair gels and offers much better performance with its 48-hour hold. This is how we achieve more with less.

Dial Triple Moisture Body

Dial Triple Moisture Body Wash

Dial Triple Moisture Body Wash has an optimized formula: Active care ingredients based on renewable raw materials and the use of concentrated surfactants – washing active substances – reduce the carbon footprint.


Resource calculator for energy-conscious consumer behavior

Consumers have a decisive influence on how much energy is consumed and how much carbon is emitted whenever they step into the shower. The interactive resource calculator provided by Dial and Schauma gives every consumer an opportunity to find out online how energy consumption varies depending on the temperature of the water and the time spent in the shower. Consumers can thus quickly see how they themselves can influence the carbon footprint of a product.

Packshot Right Guard

Right Guard Invisible Power

The innovation is based on a water-soluble active ingredient. Its inclusion makes it possible to formulate an antiperspirant as an emulsion. This new technology provides compelling advantages for the consumer: a reliable, long-lasting antiperspirant effect and stain-free clothing. In the production of this active ingredient, the greatly reduced dust level is a significant advantage for work safety. Furthermore, this eliminates the energy input previously needed for the spray-drying of the conventional powder active ingredient. The result is a reduced ecological footprint.

Packshot Got2b

Got2b Powder'ful – more volume with 90 percent less input

Thanks to this ingenious formulation and its "pepper-shaker" packaging, got2b Powder'ful achieves its remarkable volumizing effects directly on dry hair. Unlike mousse styling products in aerosol cans, got2b Powder'ful contains no volatile organic compounds, and it is produced using only some 10 percent of the input materials needed for a mousse. Its low weight generates still more benefits all along the logistics chain, reducing the carbon footprint by about 90 percent overall.

Packshot Dial Naturals

Dial Naturals

The soaps and body washes of the Dial Naturals line in the USA have been optimized in regard to both their skin compatibility and their biodegradability. 94 percent of their ingredients are derived from renewable raw materials, and they are readily biodegradable. The formulas have been revised to make them even more effective and skin-compatible. The products contain mild preservatives. All of these properties make the Dial Naturals products especially suitable for people with sensitive skin. The product properties have been tested and confirmed by an independent research institute. Dialsoap

Packshot Diadermine


Only cosmetic products that are well tolerated and safe to use can win the long-term trust of our consumers. Health compatibility is therefore a top priority for us from the earliest stage of product development. All cosmetic products and their individual ingredients are subjected to an extensive program of assessment and evaluation in order to ensure their compatibility. This includes consideration of the needs of people with allergies or sensitive skin. All the care products of our Diadermine brand have by now been certified by the European Centre for Allergy Research Foundation (ECARF) and thus satisfy the highest demands for skin compatibility. ECARF

Packshot Schauma

Schauma – applying the insights gained from life cycle analyses

Choosing a Schauma shampoo to represent the shampoo product category, we already calculated its product carbon footprint in 2009 as part of the Product Carbon Footprint (PCF) project in Germany. The results showed that 94 percent of the carbon footprint occurs during the use phase, when water is heated for washing the hair. It is therefore consumers who have the greatest influence on the amount of energy consumed. We are working continuously to reduce the remaining percentage. Among the biggest factors influencing this part of the carbon footprint are the formulations of our cosmetics products. Our new shampoo platform formula, for example, stands out for its innovative combination of washing active substances (surfactants). By reducing the overall proportion of washing active substances while delivering the same product performance, this formula fulfills our aim of improving resource efficiency. Depending on the specific shampoo variety, the new platform formula has a carbon footprint that is between 8 and 21 percent smaller than its predecessor.

Brand engagement Schwarzkopf Professional – Shaping Futures

Schwarzkopf Professional launched the “Shaping Futures” initiative in India and Peru in November 2010 together with the charitable organization SOS Children’s Villages. The goal here is to train young people in basic hairdressing techniques. In 2012, hairdressers and Schwarzkopf Professional employees volunteered for four weeks in a Brazilian SOS Children’s Village. Since 2010, Schwarzkopf has carried out courses in seven countries: Brazil, Colombia, India, Latvia, Morocco, Peru and Vietnam, where a total of 204 young people have already received this training.

  • Packshot Syoss


The Syoss hair care products, developed with the help of professional hairdressers, provide salon quality at affordable prices. The salon-size 500 ml packaging is also beneficial for the environment. In comparison with the usual 250 ml retail pack size, the Syoss packaging to content ratio is clearly superior, resulting in a cut of more than 40 percent in the amount of packaging material per application.

Academy Schwarzkopf – heady ideas

The international hair specialists of Schwarzkopf Professional have a vision of being more than a product supplier to hairdressers. They see themselves as partners, who supply all of the professional services associated with hairdressing. At the core of these services, Schwarzkopf Professional offers the Schwarzkopf Academy education and training system. The seminars for hairdressers cover everything from cutting techniques to product application and from fashion advice to salon management. Through this worldwide established system of knowledge transfer system, Schwarzkopf Professional achieves far more than optimal customer service. In Asia and South America, in particular, the activities of the Schwarzkopf Academy help to define training standards for hairdressers.

Packshot Essensity

Essensity – combining performance and naturalness

Our Essensity brand is setting new standards in the professional hairdressing sector through its deliberate combination of performance and naturalness. In all products, we have consistently replaced synthetic ingredients with natural ones wherever this was possible without compromising on product performance. The formulations contain no artificial fragrances, silicones, paraffin oils or mineral oils. The biodegradability of the ingredients has also been enhanced.

Significance of growth markets for our product development

In growth regions, in particular, the question of the social added value of products takes on greater significance. Products aligned to the needs of consumers in the lower income brackets not only have enormous economic potential, but also make a positive social contribution in terms of hygiene and health. We adapt our products and marketing to local conditions, so that our product quality is accessible to the broadest possible groups of people. In the South American markets, for example, we offer shampoos, hair gels and deodorant creams in small sales units of 10 to 20 milliliters.

Packshot Dial Eco-Smart

Dial Eco Smart – smart refill packaging

The Eco Smart pouch refills for our Dial liquid soaps in the U.S. market contain about 67 percent less plastic than conventional refill bottles. This not only reduces consumers’ packaging waste, but also significantly decreases the amount of energy needed to produce them. The production process for the refill pouches is much more energy-efficient than the bottle production process. Moreover, the empty refill pouches can be transported much more compactly, so that 85 percent less fuel is required to deliver them to the production site.

  • Packshot Fa Hygiene & Frische und Dial Complete

Fa Hygiene & Frische and Dial Complete

The antibacterial formulations of the Fa Hygiene & Frische liquid soap and Dial Complete foaming antibacterial hand wash thoroughly clean hands and eliminate up to 99 percent of bacteria without causing dryness. They thus help to prevent the spread of germs and are gentle to the skin. In the USA, the Dial antibacterial liquid soaps are now the number 1 doctor-recommended hand soap.

Packshot Fa Yoghurt

Fa Yogurt

Yogurt is well known as a healthy food product which promotes positive bacterial flora. It contains proteins, vitamins and minerals, and can also be applied to the skin as an anti-inflammatory. A feel good innovation in cosmetics is the Fa Yoghurt shower gel range. The formulations, containing a concentrate of natural yogurt, help the skin to maintain its natural balance. Fa Yoghurt’s light, creamy formula cares for the skin and keeps it from becoming dry.

Packshot Gliss Kur Oil Nutritive

Gliss Kur Oil Nutritive

For the first time, Gliss Kur Oil Nutritive offers a combination of seven oils in an innovative hair care range. The formulations, containing argan oil, marula oil, olive oil, apricot kernel oil, macadamia nut oil, sesame oil, and almond oil, ensure 85 percent fewer split ends, as they very gently penetrate deep into the hair to repair its structure. By using marula oil for Gliss Kur Oil Nutritive, we are supporting our supplier’s marula project. The oil comes from a fair trade cooperative and conforms to the Ecocert ecological standards. Gliss Kur

Packshot Le Chat Flüssigseifen

Le Chat Liquid Soap – excellent tradition

Le Chat, a traditional soap brand which has been marketed since 1853, launched these two products in response to growing consumer demand for natural, independently certified products. Both of them satisfy extremely strict ecological criteria throughout the value chain and contain, in accordance with the ECOCERT criteria, 99 percent natural-based ingredients. They make no use of synthetic colorants or fragrances. 

Packshot Pure & Natural

Pure & Natural

Increasing numbers of consumers value products with natural ingredients. To satisfy this consumer demand, we completely relaunched our U.S. range of Pure & Natural personal care products. The new soap and shower gel formulations contain up to 98 percent natural ingredients. Great care was taken to select only plant-based care and fragrance extracts that are suitable for sensitive skin. The ingredients used are also readily biodegradable. And the cardboard pack in which the bar soap is sold is made from 100 percent recycled paper and therefore compostable.

Packshot Vademecum Bio

Vademecum Bio – natural effectiveness

Vademecum Bio toothpaste ensures naturally healthy teeth and gums. It consists to 99 percent of natural-based ingredients, which our researchers selected in accordance with the criteria of the independent certification organization ECOCERT. These include green tea from controlled organic cultivation. What makes the Vademecum Bio formulation special is that – in contrast to traditional toothpastes – it contains no synthetic flavors or sweeteners. In 2008, Vademecum Bio was given the ECOCERT label. It tells consumers that the ingredients have been specially selected and are obtained from crops that are cultivated in an environmentally compatible manner. 

Last updated: March 6, 2013