1,000 ambassadors for a more sustainable world

Looking for ways of involving employees more intensely in sustainability, we developed the idea in the Laundry & Home Care business sector of making employees into sustainability ambassadors. To do this, we train these employees to enable them to competently convey the topic of sustainability to their co-workers, suppliers, customers and consumers, as well as to students.

The program was launched in July 2012. Since then, in online seminars, more than 500 Laundry & Home Care staff members have obtained an overview of the global challenges involved in sustainable development and of Henkel’s own concrete sustainability strategy. By the end of 2013, we want to qualify more than 1,000 sustainability ambassadors.

In 2012, Laundry & Home Care also developed a program in which sustainability ambassadors explain to elementary school students what sustainability really means and how every individual can make a personal contribution to it. With an interactive, specially prepared program, the students learn, for example, how they can save water and energy in the bathroom and when doing laundry.

We tested the program in a broad-based international pilot phase in Germany, the United Arab Emirates, and the Czech Republic. We will roll out the school project globally in 2013 with the help of our sustainability ambassadors.

Pilot schooling on sustainability

  • children with certificate

Last updated: March 6, 2013