Educational partnership – Experiencing sustainability

Anyone can do their bit to protect the environment as part of their everyday life. Just how this can be done was shown at the beginning of October 2012 by about 60 Henkel and dm-drogerie markt trainees at 15 dm stores in and around Düsseldorf. With the help of little experiments, they showed how anyone can save energy and water through the correct use of household products.

This campaign is the result of the educational partnership “Understanding through experience – Shaping the future together” that the two companies have jointly initiated.

Through their collaboration, Henkel and dmdrogerie markt want to make it possible for trainees to learn to better understand sustainability by experimenting with Henkel products themselves. The commercial and chemical trainees and future druggists shared their experiences with consumers at event stations in the dm stores. The young employees of the two companies had worked out the basic ideas for this campaign at a workshop that took place at Henkel in Düsseldorf in mid-September 2012.

The practical relevance and the fact that the trainees designed the event stations themselves contributed considerably to the success of the program. This educational partnership is one of three projects centering around sustainability in which Henkel was involved during the “Science Year 2012 – Project Earth: Our Future” of the German Federal Ministry of Education and Research.

Experiencing sustainability

  • Qingwen Zhang und Henkel-Mitarbeiterinnen

Last updated: March 6, 2013