Our sustainability strategy at a glance


Our value We are committed to leadership in sustainability.
Our definition Sustainability: “In 2050, about 9 billion people live well and within the resource limits of the planet.” *
Leadership: We pioneer new solutions to sustainability challenges while continuing to shape our business responsibly and increase our economic success on the basis of a long-term goal, clear targets for the years 2011 to 2015, and strategic principles.
Our strategy Achieving more with less: We create more value for our customers and consumers, for the communities we operate in, and for our company – at a reduced ecological footprint.
Our instruments for implementing the strategy

factor 3

20-year goal for 2030: Triple the value we create for the footprint made by our operations, products and services. We summarize this ambition to become three times more efficient as “Factor 3.”
5-year targets for 2015: With our 20-year goal in mind, we have set concrete interim targets for our focal areas (see graphic).
Six focal areas: We concentrate our activities along the value chain on six focal areas that reflect the challenges of sustainable development as they relate to our operations.
Three strategic principles: To successfully implement our strategy, we have defined three strategic principles: products, partners and people.
  * Vision 2050 of the World Business Council for Sustainable Development (WBCSD).

Our focal areas and our 5-year targets for 2015

Graph Our focal areas and our targets for 2015

Last updated: March 6, 2013