In fiscal 2012, Henkel’s worldwide sales amounted to 16,510 million euros, 43 percent of which were generated in the growth regions of Eastern Europe, Africa / Middle East, Latin America, and Asia (excluding Japan). Some 43 percent of our global workforce are now based in the growth regions, where we currently source 46 percent of our global purchasing volume. We are therefore an important employer and local economic partner in these regions as well.
In growth regions, in particular, the question of the social added value of products takes on greater significance. Products aligned to the needs of consumers in the lower income brackets not only have enormous economic potential, but also make a positive social contribution in terms of domestic hygiene and health. In order to do justice to the differing needs throughout the world, we pursue different strategies according to individual market situations:
Last updated: March 6, 2013