Sustainable consumption: A shared task

An important objective of our strategy is fostering sustainable, resource-conserving consumption. Our products are the key here. They are used daily in millions of households and industrial processes. We thus concentrate on developing products that enable the efficient use of resources such as energy and water.

Through targeted communication we also strive to promote a responsible attitude when using the products. This is especially important as the ecological footprint of many of our products largely depends on their being used correctly.

Besides providing appropriate products, our collaboration with retailers also plays an important role. Retail groups are important partners for Henkel on the road to more sustainable consumption. They offer excellent platforms for informing consumers about more sustainable products and encouraging them to use these products in an environmentally responsible way. In 2012, Henkel launched a number of joint activities with retailers. For example, we organized a sustainability week together with Walmart Mexico and Central America in August 2012. The aim of this was to share experiences in sustainable development. To ensure the greatest possible transfer of knowledge, the week at Henkel was accompanied by an environmental education campaign.

Education place a central role for Henkel in this context. In an educational partnership with the German drugstore chain dm, young employees from both enterprises attended a “learning by doing” workshop where they designed their own approaches to find out about the sustainability of various products. Armed with this knowledge, they then conducted in-store experiments to demonstrate to consumers how the correct use of products can save energy.

The Rewe Dialogue Forum held in Germany in August 2012 also focused on how manufacturers and their retail partners can best communicate with consumers to encourage them to use products responsibly.

Schauma / Dial resource calculator for energy-conscious consumer behavior

Resource calculator

Consumers have a decisive influence on how much energy is consumed and how much carbon is emitted whenever they step into the shower. The interactive resource calculator provided by Dial and Schauma gives every consumer an opportunity to find out online how energy consumption varies depending on the temperature of the water and the time spent in the shower. Consumers can thus quickly see how they themselves can influence the carbon footprint of a product.
www.schauma.de
www.dialsoap.com

Persil Laundry Costs Calculator

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The Persil Laundry Costs Calculator shows consumers at a glance how much it costs them per year to do their laundry and how much they could save relative to their usual laundering habits if they washed all of their laundry at 30° Celsius only. The calculator also shows the amount of CO2 emissions generated simply by doing the laundry, and how much these emissions can be reduced by switching to 30° Celsius wash cycles. For comparison, the tool additionally indicates how far an average mid-range car would have to travel to emit the same amount of CO2.

www.persil.de

Pril Laundry Costs Calculator

Due to the improved solubility of the Pril 10 tabs distributed in Italy, the active ingredients are released more quickly in the dishwasher. This improvement significantly boosts dishwashing performance in low-temperature cycles. At www.pril.it consumers can estimate the energy used by a dishwashing cycle and calculate possible savings in energy and money.

Resource efficiency in the automotive sector

 

Homepage

The Internet site henkel-car.com, for example, shows where the use of Henkel technologies in automobile manufacturing results in improvements in sustainability. These include reductions in the number of process steps, cuts in energy and water consumption, and the manufacture of lighter and safer vehicles. TecTalis, for example, replaces conventional zinc phosphating in the pretreatment of car bodies and reduces energy consumption to a minimum. In lightweight engineering, the two-step process for pretreating aluminum car bodies decreases the amount of waste by up to 30 percent. With these technologies, Henkel supports the efforts of the whole of the automotive industry to increase efficiency and quality. www.henkel-car.com

Last updated: March 6, 2013