Beauty Care

Implementing the Sustainability Strategy 2030

With our sustainability strategy, we defined three strategic principles: products, partners, and people. Beauty Care has fleshed out these strategic principles to better achieve the 2015 targets. Beauty Care has established its “Path to Sustainability Excellence” program as a means of anchoring Henkel’s sustainability strategy throughout the business sector. This program covers all business and decision-making processes and includes all areas such as marketing, research and development, purchasing, production, logistics, and sales and distribution. Cooperations have been set up to involve suppliers, retailers and consumers in the program as well.

The key to implementing the principles in practice is the ongoing optimization of our cosmetics products. Enhancing our resource efficiency has been firmly integrated into the product development processes of the Beauty Care business sector. Our high rate of innovation ensures that even small advances will help us to achieve our sustainability targets. To promote sustainability systematically along the entire value chain we collaborate very closely with our strategic partners.

Our employees play a pivotal role in ensuring the successful implementation of our sustainability strategy. Through their daily work, each one of them contributes to sustainable development.

Quality of life through innovative products

Achieving a better quality of life and wellbeing for as many people as possible is a universal social and political goal. In addition to the social benefits that cosmetic products offer, such as hygiene for the skin, hair, and teeth, they contribute primarily to the emotional aspects of quality of life. For example, cosmetic products foster a well-groomed appearance or emphasize one’s individual style. Our cosmetics and toiletries, which are used daily by millions of people worldwide, make a valuable contribution in this respect.

We have analyzed the various approaches for developing innovative and sustainable products and, where appropriate, we have incorporated these in our internal objectives and firmly integrated them in our workflows. In accord with our six focal areas, we seek to reduce our ecological footprint by teaming up with partners, for example, to look for alternative raw materials or for improved manufacturing processes for our raw materials and products. This primarily enables us to decrease energy consumption and the carbon footprint. We achieve our goal of reducing wastewater pollution by continuously increasing the share of readily biodegradable raw materials.

Diadermine High Tolerance

More than 30 percent of all women in Europe have delicate or sensitive skin. Diadermine High Tolerance is one of the first lines of care products developed specifically for this target group in collaboration with the dermatological clinic of the Charité Hospital in Berlin, Germany, and the European Centre for Allergy Research Foundation (ECARF). They contain ingredients that are especially skin-compatible, soothing, and moisturizing, and that contain no dyes or preservatives. The line includes cleansing and care products. This innovation permits us to offer highly efficacious products to consumers with sensitive skin.

Collaboration with partners

The Beauty Care business sector has been working for years with its strategic logistics service providers to optimize logistics operations and thus lower carbon emissions. To this end, we cooperate with customers, in order to increase the capacity utilization of trucks. We analyze orders with the customers, and our logistics partner loads the trucks accordingly. This has made it possible for us to increase utilization by approximately 25 percent.

Taft Power V12 Speed Gel

The innovative Taft Power V12 Speed Gel for hair styling impressively unites better resource efficiency with significantly increased product performance.

Compared with our standard hair gels, this product offers consumers much more: extremely strong hold for 48 hours, noticeably faster drying, and a large  variety of styling options. Thanks to the smart formula, it has been possible to reduce the content of the styling polymer by 15 percent versus our  internal standard. Taft Power V12 Speed Gel is also extremely economical, so that relatively little gel is needed to create a hairstyle.

The ecological  footprint for one styling gel application is substantially reduced by the use of Taft Power V12 Speed Gel. The more efficient use of raw materials has an impact on the carbon footprint in various phases of the product life cycle, reducing it significantly overall. This product therefore provides an excellent  example of how our sustainability strategy works.

Advice for consumers and hairdressers

Comprehensive advice for consumers goes hand in hand with product safety. An advice hotline has therefore been set up in every country in which our products are sold, so that consumers can be provided competently and quickly with reliable information about product properties or ingredients. In Europe alone, this results in about 180,000 consumer contacts each year. Most queries are about the effects our products achieve and how to use them. All product-related feedback is documented in our quality assurance system and channeled into our ongoing product development processes.

Our alignment to sustainability also includes the obligation to advertise responsibly. We ensure that our advertising claims are based on  proven properties of the products and scientific data on product performance, and that the information we make available is clear and readily understandable for consumers.

We also support our professional hairdressing customers with training courses and information. Through the international Schwarzkopf Academy (ASK), we offer an advanced vocational training program to support our hairdressers in various ways, including instruction on the proper use of our products.

Resource-efficient consumer behavior

Consumers have a decisive influence on resource consumption and the related carbon footprint. This is indicated by life cycle analyses, empirical data, and the assessments of external experts. It is especially true of products that are rinsed off after use, mainly because of the energy required to heat the water.

With Beauty Care’s interactive resource calculator, consumers can find out online how water consumption, the ecological footprint and the cost for showering, bathing, drying one’s hair, brushing one’s teeth, and washing one’s hands can change, and can adapt their own behavior accordingly. Our contribution to directly influencing resource efficiency in the last phase of the product life cycle – that of disposal – focuses on minimizing the amount of material used to formulate the products and make the packaging, as well as on using recyclable packaging materials.

Systematic improvement of our products

We assess the environmental impact of our products throughout their life cycle in order to develop sustainable innovations and to systematically improve our product portfolio. To estimate their ecological footprint, not only the formulation ingredients must be considered, but also the packaging and transport, the manufacturing and filling processes, logistics, and all activities involved with retailing and shopping, as well as use by the consumer and disposal.

As a first step, we have calculated the carbon footprint for the key categories of our cosmetic products for the "Energy and Climate” focal area. This covers all the climate-relevant greenhouse gas emissions along the value chain of a product – that is, from purchasing the raw materials to manufacture and use to disposal. The results allow us to define areas for improvement in each category. For example, the manufacture of aluminum cans for our hair sprays and deodorants is relatively energy-intensive. We therefore investigate whether alternative materials, such as recycled aluminum, could reduce the carbon footprint here.

A decrease in the carbon footprint of the individual formulation ingredients generally requires collaboration on the part of the manufacturers, while we ourselves have a direct influence on the composition of the raw materials, in other words, by developing “smart formulations.” Ideally, these would also reduce greenhouse gas emissions during production, as would be the case if they were suitable for processing with cold emulsion technology, for example. Our opportunities of directly influencing the final phase of the product life cycle – disposal – are limited. Nevertheless, even in this phase, we do help to achieve an even smaller carbon footprint through optimized “smart” formulations and recyclable product packaging with minimized material usage.

“Our aim is to develop innovative products that can be made using even less raw materials while helping to enhance people’s quality of life, wellbeing and health.”

Hans Van Bylen
Hans Van Bylen
Mitglied des Vorstands und zuständig für den ­Unternehmensbereich Beauty Care
Taft Power V12

The innovative formulation of Taft Power V12 Speed Gel contains 15 percent less polymers than our standard hair gels and offers much better performance with its 48-hour hold. This is how we achieve more with less.

Dial Triple Moisture Body Wash

Dial Triple Moisture Body Wash has an optimized formula: Active care ingredients based on renewable raw materials and the use of concentrated surfactants – washing active substances – reduce the carbon footprint.

Henkel Sustainability#Master – Right Guard as compared with the predecessor product

The Henkel Sustainability#Master shows the sustainability profile of the new Right Guard Invisible Power antiperspirant. The decisive innovation is based on a water-soluble active ingredient. Its inclusion makes it possible to formulate an antiperspirant as an emulsion. This new technology provides compelling advantages for the consumer: a reliable, long-lasting antiperspirant effect and stain-free clothing. In the production of this active ingredient, the greatly reduced dust level is a significant advantage for work safety. Furthermore, this eliminates the energy input previously needed for the spray drying of the conventional powder active ingredient. The result is a reduced ecological footprint.

Henkel Sustainability#Master – Right Guard as compared with the predecessor product

Last updated: March 6, 2013